Telephone Tracking allows you to monitor calls from your site and understand exactly what marketing activity brought them there; whether it was from a different site, Google or your own paid search campaign.
So no more will you need to figure how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple stations. Clients with AdWords possess an intrinsic need to monitor the calls that relate to their key words, in order to understand which keywords provide call conversions. AdWords Call Tracking Without visibility of call conversions, it is simply not possible to work out if your investment from the key words in your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most customers are searching to monitor not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes from, as it allows you to realize your ROI for each of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, key to the success of any business enterprise.